| | | Interactive Brochures | | | 
A world of opportunity for B2B marketers
| | | JUNE 12 2012 in Fredericia Messecenter | | | Has the time come to switch from printed brochures to virtual brochures?
What’s the difference? Which advantages and disadvantages do electronic brochures have, compared to printed brochures?
How do you produce interactive brochures? What’s best practice in b2b marketing?
The seminar will be held in English by Jonathan Winch and Michael Best from Eye for Image.
Anne Høst Stenbæk, Industry Marketing Manager at DuPont Nutrition and Health (formerly Danisco), will present their experience with interactive brochures.
Come and join this seminar and get lots of tools and ideas to take advantage of interactive brochures in your international marketing activities. Program: | | | 9.30 | Registration & Networking Arrive no later than 9.30 AM and take part in a structured networking exercise, where you get the chance to meet your fellow participants and share valuable knowledge. | | | 10.00 | Welcome By Sebastian Schwarz, Danish Export Association | | | 10.15 | The Evolution of Interactive Brochures By Eye for Image | | | 11.00 | Coffee Break | | | 11.15 | Case: DuPont Nutrition and Health (formerly Danisco) By Anne Høst Stenbæk, Industry Marketing Manager, DuPont Nutrition and Health | | | 12.00 | Lunch | | | 13.00 | Your Brand as a Publisher Tips and tricks from the world of publishing. | | | 14.00 | Coffee Break | | | 14.15 | Hands-on Session Working with online publishing platforms | | | 15.00 | Wrap Up & Netwokring By Sebastian Schwarz, Danish Export Association | | | | | | Register at the "Reserver" button at the top. | Please notice! The fee of DKK 800 accounts only for members of the Danish Export Marketing Group
Fee for Non-members is DKK 1.900 (both incl. VAT) Duration: 9.30-15.00 Language: English | | The facilitators: | | | | Jonathan Winch, Partner and co-founder, Eye for Image Jonathan Winch is a partner and co-founder of Copenhagen-based advertising agency Eye for Image. Jonathan is both a strategic and creative force in the marketing and communication sphere. His career spans over 25 years, making contributions to the strategies and communications of companies of all sizes, the best known of which include Cisco, Hewlett-Packard, Danisco, GN ReSound, Hempel, Nokia Siemens Networks, LEGO, Coloplast, and Johnson & Johnson. |  | | | Michael Best, Creative Director and partner, Eye for Image Michael Best is Eye for Image’s creative director. For the past 25 years, he has applied a rare blend of creativity and strategic advisory skills as an innovation consultant and creative director for clients such as Avaya, Danaher Corporation, the U.S. Department of Defense, Milliken Carpet, CellularOne, Design Collective, and the Robert Smith School of Business at the University of Maryland. Joining Eye for Image as a partner in 2009, Michael has been instrumental in developing new insights, tools and campaigns for the agency’s largest clients. |  | | | Anne Høst Stenbæk, Industry Marketing Manager, DuPont Nutrition and Health (formerly Danisco) |  | | | | | |
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