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Health - Royal Visit to Italy with The Crown Prince Couple

Do you want to export to one of the world’s most efficient healthcare systems with a total expenditure at EUR 149 billion, then this business delegation to Italy with Their Royal Highnesses the Crown Prince Couple of Denmark is worth considering.

Royal Business Delegation

The Italian economy is not only the European Union’s third largest – it is also entering a new growth phase. In 2017, the industrial production went up by 3 percent, and exports by 7 percent, leading to a trade surplus of EUR 48 billion. Denmark and Italy share the same goals of creating growth and jobs through innovation and trade, and both countries are among the strongest supporters of free trade within the EU, making Italy and important business partner for Denmark.

Sectors in focus

Business activities, workshops and events during the visit will take place under the following three headings:

Healthcare: Pharmaceuticals, medical devices, hospital services, logistics and assistive technology- and care.
Urban & Cleantech: Water, wastewater, climate adaptation, sustainable energy, energy efficiency and smart cities.
Food & Beverages: Food and beverages targeted retail and food service, raw materials for the food processing industry.

Health - Italy Cares

The life expectancy of Italians is among the highest in the world, and by 2050 Italy’s old age dependency ratio will be among the world’s highest, calling for services in relation to immobility and lifestyle related diseases. Chemists/pharmacies remain the main channels for pharmaceuticals and health products thanks to a strong consumer trust. The market for medical devices to hospitals and institutional buyers is around EUR 10 billion, and it is larger than EUR 30 billion for pharmaceuticals. The Italian public provision of healthcare services is bound to increase together with private health insurance schemes and complementary private citizen co-payment solutions.

For further information please contact us, or visit the official page of the Royal Visit to Rome, Italy.



The fee for participating is DKK 25,000. This covers two attendants from the same company.

If additional participation is desired, it is possible to buy extra participation for the official opening, business lunch, access to the meeting venue, business seminars at the Villa Miani in Rome and site visit(s). Tickets are issued according to first come, first served. The price is DKK 2,000 per additional company representatives.
Additional participation for the grand dinner is available at the price of DKK 1,500 per extra seat.

Registration & Deadline:

Please register no later than 3 September 2018. 


Rome, Italy

This activity has been held.