Practical guidelines

Here you can find the practical guidelines for the nomination process and the award ceremony process.

Procedure for nomination and presentation of Danish Export Association's Diploma and HRH Prince Henrik's Medal of Honour


The Danish Export Association, Danish exporters and Danish representations of Foreign Affairs may nominate candidates residing abroad for the award using the application form on the Danish Export Association website

In the evaluation, the emphasis is on whether the initiative for the marketing of Danish goods or services in that country over the years has been remarkable. The results are assessed in terms of both size and growth rate. An unusual initiative or extraordinary efforts under special market conditions may also qualify for the award.

The same company / person can only receive the award once in the country.
List of previous winners can be obtained from the Danish Export Association.

Verification of the award:

Nominations received from the Danish exporters will be forwarded to the Foreign Service in the country for supporting verification. As to nominations received from the Foreign Service, the Danish Export Association asks the Danish company for supporting verification of the nomination. The nomination remains confidential, as well as direct contact with the candidate should be avoided.

The award of the medal of honour:

The award of the diploma and medal is decided by the jury, which meets two times a year. Conference calls are held prior to committee meetings where the nominations are reviewed.

The members of the jury are:

  • HRH Prince Henrik, Chairman
  • Ulrich Ritsing, Sales & Marketing Director, C.C.Jensen A/S, Vice chairman
  • Kurt Skov, Founder and Chairman, Blue Water Shipping A/S
  • Poul Due Jensen, Group Executive Vice President Sales (CSO), GRUNDFOS Holding A/S
  • Henrik Mørkholt Sørensen, Managing Director, DESMI Pumping Technology A/S.
  • Jon Thorgaard, Head of Department at The Trade Council

Written consultation:

It may sometimes seem appropriate to consider a nomination prior to a scheduled committee meeting. In this case, the nomination will exceptionally be addressed in written consultation.

Information on the award of the medal:

The Danish Export Association shall inform the Danish exporters and the Foreign Service on the award. The Foreign Service informs the laureate of the award unless the Danish company wants to do it. The Foreign Service will agree the time and place of the ceremony with the laureate and the Danish exporters, taking into account both the Trade Council as The Danish Export Association's global operations.

Committee members shall endeavor to attend the award ceremony when HRH Prince Henrik is present, and in addition when it can be combined with committee members' other activities.

Diploma and medal:

The Danish Export Association ensures that the medal and diploma are available and will be responsible for calligraphy of the same. It offers diploma text in Danish, English, German, French and Spanish.

The Foreign Service sends the text to be calligraphed to the Danish Export Association no later than 30 days before the award ceremony. At the same time indicates which language the diploma text should be in, and whether it is the embassy or consulate general, which puts the seal.

The Danish Export Association then sends diploma and medal to the Trade Council, which will forward it to the Foreign Service in the country.

Award ceremony:

The award ceremony has to take place in the country, and can be presented by the following:

  • HRH Prince Henrik presents diploma and medal
  • The Danish Export Association presents diploma / the ambassador hands over medal
  • The ambassador presents diploma and medal
  • The Danish Export Association presents diploma and medal
  • Other persons, according to the statutes authorized to conduct the ceremony

At the awarding ceremony a speech is held to the laureate of either:

  • HRH Prince Henrik
  • The Danish Export Association
  • The ambassador
  • Other authorized person

The ceremony is planned by the Foreign Service, which provides all the practical, agree on guest list with the laureate, the Danish exporters and the Danish Export Association. The Foreign Service shall also pay all costs associated therewith.

The presentation should preferably be held within 12 months after the award of the prize.

Press coverage:

The Foreign Service is responsible for press coverage in the ceremony country. The Foreign Service sends digital photos of the ceremony to the Danish Export Association, which will be published on the Royal Family’s website along with a short description as well as the recipients, will be published on the Danish Export Association’s website.